The purpose
Still images will be created for different reasons or purposes. The creator of a still image usually thinks carefully about why the image is being constructed.
To determine the purpose of an image ask yourself the following questions:
- What is the image attempting to do?
- How is it attempting to do this?
- Has it achieved the purpose
Some words to describe purpose include:
sell, promote, persuade, entertain, advise, impress, argue, inform, explain, comment, report, debate, explore, present ideas and opinions, evoke.
Identify some different purposes for which still images can be created. Your teacher may ask you to do this activity in a group or with a partner.
Complete the explosion chart below.
Select two print advertisements which rely on still images to convey meaning to an audience. Copy and paste these advertisements into the framework at the link below to complete the activity on audience and purpose.
